Hildon Water
For this project with Hildon Water, the UK’s premium mineral water brand, I crafted visuals highlighting their state-of-the-art technology. The campaign aimed to educate consumers on the environmental benefits of reusing glass bottles. My role involved developing a 3D illustration and producing a 1-minute, 3D-animated explainer video, effectively conveying the brand's sustainability message.
“We cannot solve our problems with the same thinking we used when we created them.”
— Albert Einstein
.Video
.The concept - Isometric 3d world
Why 3D isometric? It is still much more simple than other texturally busy styles. It is considered a very cool style, which is said to stay in design for a while. Like some other rising graphic design trends, isometric drawings look incredible on mobile devices, making them very user-friendly for the purpose of this campaign. It creates a sense of community and discovery through the detail-rich functionality of the visual. It can show the whole process of bottle collection, cleaning/returning in just one picture without it looking too generic, flat and boring. It is a way to show a minimal and sustainable solution that uses fewer resources.
The biggest challenge was to think beyond the scale.
.3D Assets creation
The sculpting process swallowed up the majority of the project’s timeline. I had to create a fair amount of high-density 3D objects keeping in mind I’m going to utilise them in both illustration and animation. Some of them were used with extreme close ups. The 3D objects where grouped accordingly in the way I could work on sections without scarifying the quality. At the end I was able to assemble the whole set with unified textures and lighting, then render in 8K.
.Animation
The playful animation navigates the viewer through the complex bottle cleaning process.
The storyboard frames have been created in order to help visualise the complexed storyteling plot.
.Screen Frames
Tools: C4D, Substance Painter, Illustrator, Photoshop, After Effects.
Rendered with Redshift.