Dinnerly brand’s 2023 TVC
As one of the most wallet-friendly meal kit options in Australia, Dinnerly needed a visual identity that was just as compelling as their prices. So when The Being Group enlisted me to create a series of stunning 3D text designs as the centerpiece of Dinnerly's global brand campaign, I knew I had to bring my A-game.
The result? A breathtaking set of 3D visuals that were integrated seamlessly into digital media across Europe, Australia, and the US, capturing the attention of hungry consumers everywhere. And to really up the ante, I also collaborated with the team to create a 30-second TV commercial that combined dynamic 3D animations with live footage for an unforgettable viewing experience.
.Video
“There’s enough garlic in here to kill every vampire in Europe.”
— Gordon Ramsay
.Process
The entire campaign was fueled by an exciting and engaging copy strategy that utilized a plethora of vivid adverbs to establish a strong brand identity and promote brand recognition. The ad copy was crafted using 3D technology and the brand's signature purple color to create a visually stunning experience. I designed a custom 3D alphabet, which allows creative teams from all around the world to effortlessly incorporate their own messaging into the campaign. As a cherry on top, we also included a series of proverbs that were brought to life through stunning high-resolution still renders.
For the TVC, the creatives went with a voiceover rhyme that made use of clever wordplay, with every feature mentioned ending in "-ly" to perfectly rhyme with Dinnerly.
The 3D text we used was arranged in a playful and dynamic manner, evoking a sense of excitement and fun while remaining clear and easy to read. Overall, the campaign was a true masterpiece that captivated and engaged audiences worldwide.
.Screen Frames
Tools: C4D, Illustrator, After Effects.
Rendered with Redshift.