ITVS – Pop up banners

ITVS is one of the leading investors and incubators of independent documentary film in the US. To celebrate the 25 years of bringing untold stories to the public, the TV channel has gone through a massive rebrand. I was commissioned to design the pop up banners presented during the brand’s anniversary events, as well as showcased on their website. The idea was to incorporate the filmmaker/subject relationship or the subject/setting. Through the series of experiments and early developments, I managed to develop a visual language based on ITVS identity elements.